Canesten

No More Sugarcoating

Female intimate health brand Canesten isn’t afraid to tackle the taboos around vaginas—because sometimes feeling comfortable in our bodies takes having uncomfortable conversations. Like the following:

Culture says vaginas are gross

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…unless they’re sugary sweet.

Unfortunately, women are pressured to buy into the fantasy.

But these unnecessary products cause the kind of nasty health problems that Canesten has to fix. The healthiest vaginas simply smell and taste like vaginas. That’s all.

This Valentine’s Day, Canesten is using No More Sugarcoating to unwrap the truth behind harmful products and expectations during the sweetest time of the year.

But in the spirit of “V”-Day, Canesten will also partner with gummy brand Trolli to create a candy that tastes like vaginas.

The back of bags direct curious eaters to The Truth, Unwrapped—a sweet holiday version of Canesten’s award-winning educational site.

Made with my friends Kristina Murray and Cai Stratchan!